AI Insights · Timothy · January 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in Mexico Q4 2021
In Q4 2021, Vivino: Buy the Right Wine saw significant growth in weekly downloads and active users, while HelloFresh: Meal Kit Delivery had steady active users. Other apps showed minimal activity.
In the fourth quarter of 2021, the top 5 Delivered Meal Kits and Specialty Foods apps on a unified platform in Mexico displayed varied performance metrics. Below is a detailed look at how these apps fared, based on data from Sensor Tower.
Vivino: Buy the Right Wine experienced a notable increase in weekly downloads, starting from around 1.2K in early October and peaking at approximately 3.7K in the week of December 20. Weekly active users also saw a significant rise, beginning at 13.4K at the start of the quarter and reaching 20.1K by mid-December. Weekly revenue for the app fluctuated slightly but remained relatively stable, peaking at $51 in mid-October.
HelloFresh: Meal Kit Delivery maintained a consistent number of weekly active users, hovering around 1.4K to 1.5K throughout the quarter. Weekly downloads were modest, with a small peak of 85 downloads in the last week of December.
Tavour showed minimal activity with only 10 downloads recorded in the last week of September and no significant weekly active users or revenue data to report.
Factor_ Prepared Meal Delivery also had limited activity, with weekly downloads peaking at 9 in the last week of September and minimal additional activity noted.
Freshly - Food Delivery recorded very low interaction, with the highest downloads being 6 in the last week of September and a single instance of 12 active users in the same period.
For more detailed insights and comprehensive data, visit Sensor Tower.